4OTC
Brand | Logo | Marketing
4OTC is a London-based, globally active FinTech company revolutionizing OTC trading desks and brokers in the Digital Asset and FX markets.
They approached me when they were a start-up needing to create their brand identity. 4OTC were looking for fresh, corporate branding that had a clear voice in a competitive space.
Creating the concept
4OTC had a specific vision of how they wanted to present themselves. I was delighted to help them achieve this by creating a logo and building their branding to embody their vision.
When working with new clients I always research their industry to gain a deeper understanding. Crucially I quiz each new business on their core business values and unique selling point. 4OTC has unique cutting-edge technology and a highly skilled team. They needed to look professional and trustworthy working in the finance sector. Clean and clear typography was key on this project.
Colours are so important in all business design. Blue represents integrity, and trust. These qualities are paramount for a business operating in the financial industry. A modern San serif font gave the logo a modern, clean, and strong feel.
Infographics & More
4OTC had a highly successful launch and are now 5 years in. I continue to support them with their design needs. This includes social media graphics, bespoke infographics, and marketing material. All in keeping with the brand guidelines I created for them. This consistency helps them to be recognised through all their marketing channels.
If you are looking for consistent messaging, I would love to help you create your brand identity.
At 4OTC we have worked with Jo a number of times, to great effect. Jo created our branding and logo and recently worked with us to create graphic design assets for a series of LinkedIn posts. Jo took the time to understand what you are looking to achieve and was happy working with us in a collaborative and iterative manner until we had something that we were really proud of.
Alexis Atkinson
Founder of 4OTC
