Louise Demetriou
Logo Design
When Louise came to me, she wanted a relatable professional logo that she could use to promote her one-to-one coaching.
After working with Louise on the ‘Mind Oracle’ branding, it was an absolute pleasure to work with Louise again to design a logo for her personal NeuroCoaching™ programme.
Louise helps ambitious entrepreneurs and business leaders unlock their full potential through a programme using neuroscientific techniques.
Logo Design
Following the completion of the wider ‘Mind Oracle’ branding, Louise wanted to attach her name to a subsection of the business. She wanted to give this element of her business a personable touch. Consequently, it needed to have a different feel to the previous logo.
The mind Oracle was a fantastic project to design the branding for and I was excited to begin work on something that would encompass this new branch of Louise’s business.
The principles of NeuroCoaching™ derive from neuroscience and neuropsychology. It was important to display this aspect of the service through the branding as well as its transformative quality. I selected a luxurious font depicting the quality-of-service Louise offers.
To represent the transitional quality of the service I used a subtly connected the letters O and the E. This conveys the new connections Louise’s clients make as a result of this positive process. These small details give interest to a logo and help it stand out in a crowd, but more importantly serve to create a visual link to your service.
I would love to get to the heart of your branding project. Contact me to create a great brand identity and help you realise your business goals.
To find out more about the wider ‘Mind Oracle’ project click below.
Louise Demetriou
Founder of The Mind Oracle
