Louise Demetriou

Logo Design

When Louise came to me, she wanted a relatable professional logo that she could use to promote her one-to-one coaching.

After working with Louise on the ‘Mind Oracle’ branding, it was an absolute pleasure to work with Louise again to design a logo for her personal NeuroCoaching™ programme.

Louise helps ambitious entrepreneurs and business leaders unlock their full potential through a programme using neuroscientific techniques.

Logo Design

Following the completion of the wider ‘Mind Oracle’ branding, Louise wanted to attach her name to a subsection of the business. She wanted to give this element of her business a personable touch. Consequently, it needed to have a different feel to the previous logo.

The mind Oracle was a fantastic project to design the branding for and I was excited to begin work on something that would encompass this new branch of Louise’s business.

The principles of NeuroCoaching™ derive from neuroscience and neuropsychology. It was important to display this aspect of the service through the branding as well as its transformative quality. I selected a luxurious font depicting the quality-of-service Louise offers.

To represent the transitional quality of the service I used a subtly connected the letters O and the E. This conveys the new connections Louise’s clients make as a result of this positive process. These small details give interest to a logo and help it stand out in a crowd, but more importantly serve to create a visual link to your service.

I would love to get to the heart of your branding project. Contact me to create a great brand identity and help you realise your business goals.

To find out more about the wider ‘Mind Oracle’ project click below.

View Project

Jo was communicative throughout the whole project, answered all my questions with ease and clarity, listened to my ideas, and translated them into a design and logo that truly reflects my brand. I’m looking forward to working with Jo on all my future design needs.