Bailey Hills Estates
Brand & Logo Design
After five years of pouring love and dedication into their wine, Eloise and the Bailey Hills team were in the midst of building a visitor centre and preparing for their official launch when they brought me onboard to create their brand identity.
With tight timelines, the branding needed to be finalised swiftly to ensure the bottles were labelled in time. Being freelance I can take on projects and get moving straight away when necessary.
The Challenge
The brief was rooted in the unique location of the business on the Hertfordshire/Essex border. This nod to location was important as the Essex wine industry has a fantastic reputation and the town of Bishop’s Stortford (where Baileys Hills Estates is located) is very much seen as a link between the two counties.
The other challenge was to ensure we communicate the prestige and high quality of the Bailey Hills produce. Bailey Hills Estates is a modern business and as such cannot lean back on its historical reputation – unlike some other wine brands.
The Solution
Key to my design were the iconic regional elements: the Hertfordshire stag and the three swords of Essex. The idea to use the swords to form the stag’s antlers came to me early in the process. I wanted the final look to feel refined, bold, and memorable. The stag icon you see was born and followed by a selection of Logo options for the team to use in their marketing.
From there, I evolved the colour palette, designed the wine bottle labels, and created a set of illustrations to support the broader marketing materials.
The result is a brand identity that truly reflects the spirit of their business, something Eloise and the whole Bailey Hills Estates team can be proud of.
Jo Higgs is insanely brilliant – all you need to know!!
Jo absolutely nailed the brief from the start, her design is truly beautiful and we are so proud to show it off!
Combine beautiful design with her professionalism, quick responses, and dedication throughout the process is so impressive and a rare find!
Eloise Ford
Founder of Bailey Hills Estates
