Canva is a great starting point. But if you’ve grown, your branding should too.
Hi, I’m Jo Higgs – an award-winning graphic designer who helps small business owners create unique, professional brand identities that truly get noticed.
We all DIY elements of our business when we start out. Most small businesses are working on a shoestring budget until they get going. Along with social media, Canva can help you get visible quickly.
However, if your business has grown, DIY branding can actually start holding you back.
3 Signs You’ve Outgrown Canva
1. You Look Inconsistent
Your website, socials, and marketing materials don’t all share the same look and feel.
2. You’re Attracting Budget Clients
If clients keep approaching you who don’t want to pay your prices, it may be because cheaper visuals often attract price-focused buyers.
3. You Feel Embarrassed Sharing Your Brand
You know your service or product is amazing, but your branding isn’t reflecting that quality.
What a Designer Really Gives You
It’s not just aesthetically pleasing graphics (although a great designer will do that). It’s about giving you bespoke, relevant design that takes your business strategy into account and reflects the fundamental elements of your unique business.
Professional branding builds trust and removes the headache of reinventing the wheel every day, giving you all the design elements and tools you need to create consistency at every touchpoint.
Final Thought
Branding isn’t just about great design (although that helps a lot) – it’s about your business identity, connection, and consistency. When you build your brand on strong foundations, show up authentically, and stay consistent, you create a business that not only looks great but also feels trustworthy and memorable.
Looking for a designer to help you rebrand or communicate your message in a professional, clear way to your clients?
Pop me a message at design@joannehiggs.co.uk or via Instagram at @johiggscreative — I’d love to help.
Thank you for reading.
The foundations to your business are so important that I’ve created a FREE Building Your Brand download for small businesses, designed to help you get these foundations in place. It breaks down what you need to think about and includes a handy checklist you can print and stick on your wall to keep you on track. Here’s the link: Free Download